Newsletter – Issue number 1 March 2024
7 Mar 2024
Blog
Your data is key to your business, so don’t lose it!
Make the move before 1st July
Most marketers will have heard that the current Google Analytics is being replaced by GA4.
This system is available now, and on 1st July 2023 it will be the only Google Analytics platform that collects your data. Google have confirmed that your current GA data cannot be moved across. Universal Analytics is being retired and to ensure you have a full year’s worth of data, we suggest transitioning before 1st July this year.
If you are a current client, partner, or simply somebody who wants help with this transition including setting up tracking and goals (which are quite different in GA4) then please get in touch as soon as possible to book your GA4 transition time. We can offer advice and support throughout the whole process including helping you to use this new system confidently.